Researching visual social media platforms

With the meteoric rise of Instagram, Snapchat and YouTube, it is clear that image- and video- based platforms have become tremendously important to our social, political, and economic lives. However, there are unique challenges associated with data collection and analysis on visual social media platforms. This lecture explores the following questions in detail: How do we integrate and weigh Big Data questions with more in-depth contextualized analysis of social media content? How do we categorize textual and visual content, addressing issues of ontology? How can we scale small data to big data in visual spaces? Ultimately, it is argued that image/video data produced and consumed on social media has real value in helping us understand the social experience of everyday and profound events, but studying these types of data often requires innovations in theory and methods.

When:  3th July 14:30;
Where:  U.Porto Media Innovation Labs

Dhiraj Murthy Dhiraj Murthy is an Associate Professor of Journalism and Sociology at the University of Texas at Austin. He was previously Reader of Sociology at Goldsmiths, University of London. His research explores social media, digital research methods, race/ethnicity, qualitative/mixed methods, big data quantitative analysis, and virtual organizations. Dr. Murthy has authored over 45 articles, book chapters, and papers and a book about Twitter, the first on the subject (second edition published by Polity Press, 2018). He is currently funded by the National Science Foundation’s Division Of Computer and Network Systems for pioneering work on social media use during Hurricane Harvey. Dr. Murthy’s work also uniquely explores the potential role of social technologies in diversity and community inclusion.
Dr. Murthy founded and directs the Computational Media Lab at UT Austin. He previously co-directed The Centre for Creative & Social Technologies at Goldsmiths and founded the Social Network Innovation Lab at Bowdoin College. He is chair of Social Media, Activism, and Organisations (#SMAO15) and a co-chair of Social Media & Society 2016.